For example, when you're looking for a restaurant on Google Maps or watching a video on YouTube, we process information about that activity, including information such as viewed videos, device IDs, IP addresses, cookie information, and location.
The types of information described above are also processed when you use apps or websites that use Google services such as Ads, Analytics, and YouTube Video Player.
Why we handle them
We process this data for the purposes described in our policies, including the following:
Provide more useful, more customized content on our services, for example, more relevant search results
Improving the quality of our services and developing new ones
Delivering ads based on your interests, including searches you've made or videos you've watched on YouTube
Improving security by protecting against fraud and abuse
Conducting analysis and measurement for insight into the use of our services.
For these purposes, we also combine data between your services and all your devices. We use, for example, data from a trillion of search queries to produce a spell correction model that we use on all of our services. We combine these data and warn you and other users of potential security risks.
Tip: If you sign in to your G00gle Account before accepting, we'll remember your choice for all the services and browsers you're signed in.